Five reasons why Apple TV matters

Steve Jobs admitted it. Apple TV is a hobby. He has stated so more than once. But there are compelling reasons to believe that the newly released Apple TV Mark 2 matters even more than its expected sales (currently estimated at about a million devices per quarter) might indicate.

Here are some of the points that I believe are why Apple TV matters.

Apple skipped PVR and moved straight to content on demand. With the concept of a shared data cloud growing ever more important, a limited storage device that feeds on streamed content offers an exciting peek at our future. Apple's rent-don't-buy model transforms Apple TV into a controllable point-of-entertainment device outside of the iTunes purchase and TiVo recording model that has dominated the last decade. If you want to Netflix your entertainment, Apple TV provides that feature at a great price point, as well.

Click "Read More" to check out the other four reasons.

TUAWFive reasons why Apple TV matters originally appeared on TUAW on Fri, 08 Oct 2010 12:00:00 EST. Please see our terms for use of feeds.

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